Diplomatico Rum

Diplomatico Rum

(Faux Project)

Challenge: Photographing the classic Diplomático bottle while keeping volume and consistency on dark, light, and lifestyle backgrounds.

Process: Three continuous lights were used, and a small LED light to emphasize the tag was added to the photography set. Digital retouching was executed upon taking the photographs to ensure brand guidelines were followed and maximize product value perception.

Result: Photographs ready for E-Commerce and Marketing purposes were obtained.