Tropicana

(Faux Project)

Problem: Photograph the product while preserving brand values and highlighting its freshness.

Process: A photography set was put together making a still life with the product, eliminating reflections in the bottle and giving volume to the elements located within the scene, emphasizing the composition to maintain movement and dynamism. Several frames were taken in photocomposition for the arrangement of some of the elements, in post-production the colors and the precision of the label’s typography were retouched.
Result: an advertising quality photograph was obtained where all the freshness of the product is denoted.